Ima Collective — We build beautiful software with care.

// 今 — IMA — NOW

Most software gets built by people who won't use it. We thought that was a terrible idea. So we make our own products — from first sketch to live customers — and obsess over every detail because our name is on it.

Bootstrapped Founder-built Singapore Design-obsessed

// SKILL TREE

What we're stubborn about

Taste matters

If the interface isn't something we'd enjoy using ourselves, we don't ship it. Good software should feel good.

Skin in the game

We're the founders, the engineers, the support team, and the first users. No outsourcing, no "hand it off and hope."

Ship beats slide decks

We'd rather show you a working product next Tuesday than a pitch deck about one. Real users teach you more than research ever will.

// QUEST LOG

From itch to product

PHASE 01

Feel the pain yourself

Every product starts with something that annoyed us personally. Not a market report — a genuine "why doesn't this exist?"

PHASE 02

Design until it clicks

Sketch, prototype, argue about button placement, sleep on it, redo it. The product takes shape on the screen before a single line of code.

PHASE 03

Ship something real

Small, functional, in front of real people. We learn more from one week of live usage than a month of planning.

PHASE 04

Earn the next feature

Every new thing we build has to be asked for — by actual users, in actual conversations. That's how you build something people depend on.

// INVENTORY

Things we've
made and
things we're making.

We don't build for the sake of building. Each product here is something we wanted to exist badly enough that we went and made it ourselves.

If you're using one of our products, know this: the person who designed the screen you're looking at is the same person who'll reply to your support email.

// EQUIPPED ITEMS

Salesdojo

AI-powered practice arena for B2B sales teams. Your reps get realistic role-play, instant coaching, and actual skill tracking — so they stop winging calls and start closing them.

● Live

In the workshop

Something new is taking shape. We'll show you when you can use it — not when we can announce it.

◆ Building

Seedling

An early idea we keep circling back to. If it won't leave us alone, it'll probably become a product.

▲ Exploring

// 連絡 — CONNECT

Want to talk shop?

We like meeting people who build things, use our products, or have a problem they think we should know about. No pitch necessary — just say hi.

gary@imaco.work